What about Scenario 5?
Everyone falls in love with FarmerTy corals, stops shopping at all the LFSs. Someone films a vine at my house with all my corals and it blows up the internet. I become mega-rich, all the LFSs shutdown or I buy them out... FarmerTy Aquatics, FarmerTy's Reef, Just Ty, Austin FarmerTy Farm, The TyDome, AquaTy, and the Ty Gallery.
I go global! They name a reef after me! The Great Ty Reef! I get endorsements... Yum... I eat these nori sheets everyday and look how my skin glows! A shot glass of mysis in my smoothie helps keep my energy levels up all day long!
Then I get caught one day abusing calcium carbonate powder and smoking some rolled up nori... The public turns on me, my empire good down in flames, my money runs dry... I start bargaining out my services to help get my next fix... Hey, I'll test your water for you man? Just hook me up with some 2-part, the pure stuff from BRS... don't give me that cheap baking soda junk.
I'll show you how to dip acros if you hook me up with two sheets of nori dude?
I'll tune your CaRX for some fish pellets man!