Nah, think of it like this: who does a bunch of PR for restaurants around town? Food critics, bloggers and foodie types. I have friends like this and I generally trust their recommendations on restaurants because it's what turns them on. Same deal for all of us and reef tanks. Our opinions carry more weight because we're in the hobby and we tend to disseminate info about them more readily. Check the FB feeds of many of us, you're gonna see info on the austin aquarium, for better or worse.
This is nothing more than a PR move to win over the "foodies" of the reef/aquarium world.